EIRA Life Inc. (“EIRA,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit www.eira-life.com, join our waitlist, submit an inquiry, subscribe to communications, or otherwise interact with our website and related online services (collectively, the “Website”).

It also explains the privacy rights that may be available to you.

EIRA is developing technology intended to help women better understand changes in their hormone patterns over time. Our products and services remain under development. This Privacy Policy currently covers our informational Website, waitlist, communications, and general inquiry forms. Separate privacy notices and consent materials will apply to clinical studies, product testing, health-data collection, or future commercial services.

Who Is Responsible for Your Information?

Unless otherwise stated in connection with a specific program, study, or service, the organization responsible for personal information collected through the Website is:

EIRA Life Inc.
2093 Philadelphia Pike Suite #6020
Claymont, DE 19703
United States
Email: carla.viegas-barber@eira-life.com

EIRA is developing affiliated operations in Finland and Portugal. Once those entities and their responsibilities are legally established, this Privacy Policy will be updated to identify their roles and explain whether they act as controllers, joint controllers, processors, or service providers.

Information We Collect

The information we collect depends on how you interact with the Website.

Information You Provide

We may collect information you voluntarily provide, including:

• Your name;

• Email address;

• Country or general location;

• Professional title, employer, or organization;

• Information submitted when you join a waitlist;

• Communication and marketing preferences;

• Information included in a contact, partnership, media, investor, research, or other inquiry;

• Feedback, survey responses, or questions you submit; and

• Records of communications between you and EIRA.

Please do not submit medical records, laboratory results, detailed health histories, diagnoses, medication information, or other sensitive health information through a general Website form.

Information Collected Automatically

When you use the Website, we and our service providers may automatically collect:

• Internet Protocol address;

• Browser and device type;

• Operating system;

• General geographic location derived from an IP address;

• Referring and exit pages;

• Pages viewed and links selected;

• Date, time, and duration of visits;

• Website interactions and performance information;

• Cookie identifiers and similar technical information; and

• Information concerning Website errors, security, and functionality.

Some of this information may be collected through cookies, pixels, tags, local storage, or similar technologies. Where required by law, nonessential analytics or marketing technologies will be used only after you provide consent.

Information From Other Sources

We may receive information from:

• Service providers supporting our Website, forms, analytics, communications, or customer-relationship management;

• Social media or professional platforms when you choose to interact with EIRA through those platforms;

• Event, research, business, or partnership contacts; and

• Publicly available professional or business sources.

Health and Other Sensitive Information

EIRA does not currently intend to collect medical records or detailed health information through its general Website forms.

Because EIRA operates in the women’s health field, information about symptoms, menstrual cycles, menopause status, diagnoses, medications, laboratory results, fertility, or hormone concerns may constitute sensitive or special-category personal information.

If EIRA begins collecting this information for research, product testing, clinical studies, or future services, we will provide an additional privacy notice and, where required, request explicit consent or identify another appropriate legal basis before collection.

Website analytics and advertising tools should not be used to transmit information that directly identifies an individual’s health condition or treatment interests.

How We Use Personal Information

We may use personal information to:

• Operate, maintain, secure, and improve the Website;

• Manage waitlists and expressions of interest;

• Respond to questions and inquiries;

• Communicate about EIRA’s development, research, launch plans, events, or company updates;

• Manage potential partnerships, media relationships, investor communications, or research opportunities;

• Understand Website traffic, usage, and audience engagement;

• Evaluate interest in EIRA’s anticipated products and services;

• Conduct surveys and collect feedback;

• Prevent fraud, misuse, security incidents, or unlawful activity;

• Establish, exercise, or defend legal rights;

• Comply with legal and regulatory obligations; and

• Carry out another purpose disclosed when the information is collected.

We will not use personal information for a materially different purpose without providing appropriate notice and obtaining consent where required.

Legal Bases for Processing in Europe

If European Union, European Economic Area, United Kingdom, or other applicable European data-protection law governs our processing, we rely on one or more of the following legal bases:

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

Where we rely on legitimate interests, we consider whether those interests are overridden by your rights, freedoms, or reasonable expectations.

Cookies and Analytics

The Website may use cookies and similar technologies for:

• Essential Website operation and security;

• Remembering privacy choices;

• Measuring Website traffic and performance;

• Understanding how visitors interact with Website content; and

• Supporting communications or marketing, where enabled.

We may use Google Analytics or similar tools to understand Website usage. These providers may collect device, browser, interaction, and approximate-location information.

Where legally required, analytics and other nonessential technologies will not activate unless you consent through our cookie banner or privacy settings. You may reject nonessential technologies without losing access to the basic Website.

You can change or withdraw your choices through the Website’s cookie settings. Browser settings may also allow you to block or delete cookies, although blocking essential cookies may affect Website functionality.

EIRA does not currently use automated decision-making that produces legal or similarly significant effects concerning Website visitors.

How We Disclose Personal Information

We may disclose personal information to:

Service Providers

Companies that help us operate our Website and business, including providers of:

• Website hosting and design;

• Forms and waitlist management;

• Analytics and Website performance;

• Email and communications;

• Customer-relationship management;

• Cloud storage and collaboration;

• Information security; and

• Professional, legal, accounting, and technical services.

Depending on the tools active on the Website, these providers may include Framer, Google, Launchlist, Attio, Metricool, and other vendors supporting EIRA’s operations.

These providers are permitted to process personal information only for authorized purposes and subject to appropriate contractual obligations.

EIRA Affiliates

We may disclose information within the EIRA group when necessary for Website operations, company administration, research planning, communications, or product development.

The roles of EIRA’s Finnish and Portuguese entities will be added to this Privacy Policy once their legal structures and data responsibilities are finalized.

Business and Legal Disclosures

We may disclose information:

• To comply with applicable law, regulation, legal process, or governmental request;

• To protect the rights, safety, security, or property of EIRA, our visitors, or others;

• To investigate fraud, security incidents, or violations of our Terms;

• In connection with financing, due diligence, a merger, acquisition, restructuring, investment, asset transfer, or similar business transaction; or

• With your direction or consent.

We do not currently sell personal information for money or share personal information for cross-context behavioral advertising. If those practices change, we will update this Policy and provide legally required choices before beginning them.

International Data Transfers

EIRA Life Inc. is located in the United States, and some of our service providers may process information in the United States or other countries outside your place of residence.

Privacy laws in those countries may differ from those in your country. Where European law applies, we will use an approved transfer mechanism when required, such as:

• An adequacy decision;

• The European Commission’s Standard Contractual Clauses;

• The UK International Data Transfer Addendum or another UK-approved mechanism; or

• Another legally recognized safeguard.

You may contact us to request additional information about safeguards applicable to your information.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including legal, security, accounting, and dispute-resolution requirements.

Retention will generally be determined as follows:

• Waitlist information: Until the applicable product or program launches, you withdraw, or the information is no longer needed, followed by a limited administrative period;

• Marketing information: Until you unsubscribe or withdraw consent, after which limited information may be retained to honor your preference;

• General inquiries: For the time reasonably necessary to respond and maintain appropriate business records;

• Partnership, investor, media, and professional communications: For the duration of the relationship and an appropriate period afterward;

• Analytics information: According to the retention settings applied within the relevant analytics platform; and

• Security and technical records: For the period necessary to investigate issues, protect the Website, and comply with legal obligations.

We may retain information longer when required by law, reasonably necessary for a legal claim, or requested by a lawful authority.

When information is no longer required, we will delete, anonymize, or securely isolate it as appropriate.

Your Privacy Rights

Depending on where you live, you may have the right to:

• Request access to personal information we hold about you;

• Request correction of inaccurate or incomplete information;

• Request deletion of your information;

• Request restriction of certain processing;

• Object to processing based on legitimate interests;

• Withdraw consent;

• Request a portable copy of certain information;

• Opt out of marketing communications;

• Ask for information about how your data is disclosed;

• Appeal a decision concerning a privacy request, where applicable; and

• Submit a complaint to a data-protection or regulatory authority.

These rights are not absolute and may be subject to legal exceptions.

To exercise a privacy right, email carla.viegas-barber@eira-life.com with the subject line “Privacy Request.” Please describe your request and the country or U.S. state in which you reside.

We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, but we may require evidence of that authority.

We will not discriminate against you for exercising an applicable privacy right.

European Privacy Rights

If European data-protection law applies, you may have rights under the GDPR or applicable national law, including rights of access, correction, deletion, restriction, objection, portability, and withdrawal of consent.

You also have the right to lodge a complaint with the data-protection authority in the country where you live, work, or believe a violation occurred.

Once EIRA’s European entities and responsibilities are finalized, this section will be updated with the appropriate EU establishment, representative, and lead or relevant supervisory authority information.

Marketing Communications

You may opt out of promotional emails at any time by:

• Using the unsubscribe link in the email; or

• Contacting us at carla.viegas-barber@eira-life.com.

After opting out, you may still receive non-promotional communications necessary to respond to a request, administer a relationship, or provide legally required notices.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, system, transmission method, or storage process can be guaranteed to be completely secure. You should use care when deciding what information to submit online.

Please do not send sensitive medical information through a general Website form or ordinary email.

Children’s Privacy

The Website is intended for adults who are at least 18 years old. It is not directed to children, and EIRA does not knowingly collect personal information from children under 13 through the Website.

If you believe a child has provided personal information to EIRA, contact us so that we can review and delete it where appropriate.

Third-Party Websites and Services

The Website may link to third-party websites, social media services, healthcare resources, research organizations, or partner materials.

EIRA does not control the privacy or security practices of those third parties. This Privacy Policy does not apply to information collected directly by another organization. You should review that organization’s privacy notice before providing information.

Research and Clinical Studies

This Privacy Policy does not serve as informed consent for a clinical study or research program.

If EIRA offers or supports a research opportunity, eligible participants will receive separate information describing:

• The responsible research organization;

• The information being collected;

• The purpose and legal basis for the research;

• How information will be used and disclosed;

• Applicable retention periods;

• Participant rights;

• Research-specific risks and safeguards; and

• How to withdraw, where withdrawal is permitted.

Study-specific privacy and consent materials will control this Policy concerning that study.

Changes to This Privacy Policy

We may update this Privacy Policy as our Website, data practices, entity structure, products, research activities, vendors, or legal obligations evolve.

When we make changes, we will publish the revised Policy and update the effective date. If changes are material, we may provide additional notice or request consent where required.

Contact Us

Questions, concerns, or privacy requests may be directed to:

EIRA Life Inc.
2093 Philadelphia Pike Suite #6020
Claymont, DE 19703
United States
Email: carla.viegas-barber@eira-life.com